The Shape Of Great Design

Windows as “The Golden Rectangle” –

We, at Blindsgalore, believe that great design pleases everyone. We know it when we see it, even if we don’t know how to achieve or explain it. We are attracted to beautiful scenes, objects and rooms and our subconscious actually responds and is moved by great design.

Neuroscience is now finding that the 2,000 year old principle of “The Golden Rectangle” creates a magical proportion and people really prefer to see images in this way (think of the shape of books, and now the Kindle, TV, credit cards and iPhone).


A study at Duke University in 2009, found that our eyes scan faster when an image matches the proportion of a “Golden Rectangle”. A Golden Rectangle is created as you subtract a square from this rectangle (about 5×8) and you get a series of successive, perfect squares. This perfect shape speeds up how we perceive things!

So, no wonder that the many windows in our houses which replicate this proportion, create magnets for our eyes and emotions. Windows demand our attention on many levels and can alter how we feel in our homes. We don’t even realize what is happening!

This geometric and design principle has me thinking that windows and how you treat them produce a powerful, magical and emotional jolt to our brain and our senses, quickly and effortlessly. Maybe you will never again think that a window is just an opening to the outside, but a portal to your brain and inner life!

*This post was inspired by an article by Lance Hosey, “Why We Love Beautiful Things”


Our BG designer, Katie, has been creating bright looks for windows and rooms for over ten years. Katie has great ideas and "picks” for your windows. She will be sharing with you her design choices and seasonal recommendations throughout the year. Katie reminds you that all our BG window blinds, shades and drapes are all custom made for you. Each one is hand crafted to your size, color, fabric and special requests with our added attention to quality and detail. Katie will make sure you love your windows.

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